The importance of good content has seen a rapid surge in the recent past, with platforms looking to cut out competition through this.
With apps being increasingly used to generate content, developers are looking to mould their platforms in a way to cater to the 'infotainment' segment, rather than just focusing on information or entertainment.
In this regard, here are four apps with a content-driven approach:
Instagram: It is a simple way to capture and share moments. Follow your friends and family to see what they're up to, and discover accounts from all over the world that are sharing things you love. Join the community of over 500 million people and express yourself by sharing all the moments of your day.
OLX: This app provides an easy way to buy and sell things around you. Hailed as India's largest classified marketplace, OLX also offers best available deals and process on various commodities in your vicinity.
ROPOSO: This social entertainment network not only brings user-generated channels where one can post their photographs and videos as per interest but also keeps you updated on the latest trends in beauty and fashion.
NoBroker: It is a brokerage-free property search portal that connects owners and customers directly with each other by eliminating the middleman. People can post their requirement and connect directly with tenants, rather than paying an enormous free to brokers to help house-hunt.