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Did you notice? Facebook just changed its logo

Shweta Sengar | Updated on: 4 July 2015, 16:12 IST

Just like many, you might have also missed the slight change Facebook has made to its logo.

How does the logo look now?

The social network giant secretly moved a slimmer, rounder and a trimmed-down version of its old logo. The most prominent change that you will notice is the 'a' which is changed from a double-storey to a single storey 'a'.

Who is behind the logo change?

Eric Oslon, Facebook's in-house team and founder of Process Type Foundry, has designed the brand-new logo. The letters in the logo are softer and more white space is visible between the letters.However, there is no stark change between the two logos. Facebook has sported the previous logo for past 10 years. Experts believe the move is more smartphone oriented. Many other companies have made a shift from a traditional desktop logo to a more smartphone-friendly one in recent times.

Facebook's statement

"When Facebook's logo was first created in 2005, the company was just getting started and we wanted the logo to feel grown up and to be taken seriously. Now that we are established, we set out to modernise the logo to make it feel more friendly and approachable. While we explored many directions, ultimately we decided that we only needed an update, and not a full redesign. We worked with Eric Olson - whose typeface Klavika was used in the original logo-and developed a custom typeface to reflect where we are now and where we are headed."

First published: 4 July 2015, 16:12 IST
 
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