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Rio stars PV Sindhu, Sakshi Malik, Dipa Karmakar to be the new face of Swachh Bharat Mission

News Agencies | Updated on: 4 September 2016, 13:50 IST

Rio Olympics medalists PV Sindhu and Sakshi Malik and star gymnast Dipa Karmakar are likely to be the new faces of Swachh Bharat Mission to create awareness about Prime Minister Narendra Modi's initiative.

"We are very keen to involve both Olympic medal winners Sakshi Malik and PV Sindhu along with gymnast Dipa Karmakar, in Swachh Bharat Mission. The stories about role of hygiene and sanitation in their success will be great booster for this mission," said Secretary, Drinking Water and Sanitation, Parameswaran Iyer.

He said these sportstars can inspire many women, especially in rural areas. "We will approach Sports Ministry for involving these Olympians," he said.

Modi had nominated 27 prominent personalities from various walks of life for promoting his pet programme.

The list includes Amitabh Bachchan, Ramdev, Sachin Tendulkar and Anil Ambani, among others.

For achieving universal sanitation and to put focus on hygiene, Modi launched the Swachh Bharat Mission on 2 October, 2014.

The Mission is coordinated by the Secretary of Drinking Water and Sanitation (MDWS) with two Sub-Missions, the Swachh Bharat Mission (Gramin) and the Swachh Bharat Mission (Urban), which aims to achieve universal sanitation (Swachh Bharat) by 2019.

It is a national campaign and covers more than 4,000 statutory cities and towns involving cleaning the streets and other infrastructure across the country. One of the main objectives of this mission is to achieve an Open-Defecation Free (ODF) India by 2 October, 2019 as a tribute to Mahatma Gandhi.

--PTI

First published: 4 September 2016, 13:50 IST
 
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