Playing the pro-poor card, Prime Minister Narendra Modi on 7 January said they are the focus of his government and projected demonetisation as a long-term tool to fight black money and corruption to improve their lives.
Serving the poor is serving the god, he said in his concluding address at the 2-day BJP National Executive meeting in which he invoked a Sanskrit shloka to say that he does not covet power, heaven or second life but longs to end the people's sufferings.
Modi again pitched for electoral reforms and sought a consensus among political parties, asserting that BJP will play a lead role in making political funding transparent as demonetisation and digital economy have ushered in a more transparent era.
"BJP will be at the forefront of pushing transparency in political funding. People have a right to know where our funds are coming from," he said.
With opposition parties levelling corruption charges at BJP leadership following the note ban, he asked party leaders to welcome criticism but they should remain unfazed by accusations even as he underlined his humble origins and had lived poverty.
Referring to coming assembly elections in five states, including the crucial Uttar Pradesh polls, Modi expressed confidence that the party will win there.
He referred to the impressive Lucknow rally he had addressed a few days ago and his interactions with workers in his constituency Varanasi to make the point.
The prime minister asked worked to focus effectively on booths, saying the more they work there the more fruits the party will harvest.
"The situation is in our favour in the elections," he said.
It was the poor and his government to empower them which was the central theme of his 50-minute long speech.
"The poor of our poor country have accepted this historic decision (demonetisation). They have accepted that it is an effective step to end social ills including corruption.
"Accepting the hardships which came with the decision, they have welcome this historic step toward a great change," Modi said, adding that the country has seen society's strength in the last two months.
Some people were concerned about improvement in their life style but priority of our government was to change the quality of the life of the poor, Modi said.
Briefing the reporters, Union Minister Ravi Shankar Prasad said the Prime Minister asserted that the poor and poverty are not a tool for winning elections BJP and that it does not look at them through vote-bank glasses.
Modi cited a string of government's measures, including Jan Dhan accounts, Beti Bachao Beti Padhao, Swachh Bharat, and said the poor have inner strength to overcome poverty and his government has been working to empower them.
Sources said he also asked party leaders to not seek poll tickets for their kin, saying organisation will take care of the exercise.