Watch: Rajasthan Tourism's new logo and promo ads will take your breath away

'Jaane kya dikh jaaye', rings true of Rajasthan, a state as vast as it is vibrant. The state's Chief Minister Vasundhara Raje unveiled the new tourism logo, and it is pretty damn fabulous. Rajasthan Tourism has also released several new promo ads, which once seen will play in your minds on loop. Because, oooofff. Such fun. Much beauty.

There is much to see in Rajasthan apart from intricately carved palaces, ancient temples, scenic lakes and wildlife sanctuaries. If you have it in you to look beyond the usual, follow an offbeat route; you'll see that the state has much more to offer than what luxury destinations would like you to believe.

The heart of India lies in sneak peeks stolen from the 'other side', in crazy adventures, in 'jugaad'.

A classic example of this is the new logo. Two camels sitting strategically with two birds overhead is equal to a logo?

Aaah. Genius.

Winning at life are these short, crisp, and incredibly well-scripted adverts.

You thought Kota was all about coaching classes?

Because avoiding Jaisalmer's Kuldhara village, would mean missing out on this.

Because, jugaad.

And for a birds-eye-view, there's this.

Directed by Prakash Varma and produced by Nirvana Films, these adverts are pure gold. An ad series worthy of Incredible India.