After putting up a scathing review of Donald J Trump's restaurant, Trump Grill, Vanity Fair obviously ended up bring criticised by the President-elect. Also, quite obviously he did it on Twitter.
Sharing his thoughts, Trump tweeted: "Has anyone looked at the really poor numbers of Vanity Fair Magazine. Way down, big trouble, dead!"
Has anyone looked at the really poor numbers of @VanityFair Magazine. Way down, big trouble, dead! Graydon Carter, no talent, will be out!— Donald J. Trump (@realDonaldTrump) December 15, 2016
'Dead' because Vanity Fair's review of his restaurant said in no uncertain terms that Trump Grill was "the worst restaurant in America".
The US-based magazine responded to his tweet by putting up a banner on its website saying: "The magazine Trump doesn't want you to read. Subscribe Now!"
And by Friday, the magazine reported that it saw a record-breaking rise in subscription.
Xinhua news agency quoted the magazine's parent company Conde Nest as saying that more people had signed up for Vanity Fair on Thursday than they did on any single day for all of the group's publications, which includes Vogue, the New Yorker and GQ.
This pattern of benefiting from Trump's apparent negative tweets has been repeated in other media publications.
Vanity Fair says it added 13,000 subscribers since Trump tweet https://t.co/Ffsprdr6YS— Michael Calderone (@mlcalderone) December 16, 2016
The New York Times, which repeatedly appeared in Trump's twitter as "the failing New York Times", reported a 41,000 subscription increase in the week after the election, a "dramatic rate of growth".
Jeff Zucker, the head of CNN, another punchbag of Trump's, admitted in a forum on 30 November that this year was the network's best year in history, across the board.
With inputs from IANS