Why is Sourav Ganguly selling jewellery these days?

The president of the Cricket Association of Bengal, Sourav Ganguly, addressed the media at an event in Mumbai today. Famously known as 'Dada', the former Indian captain has been roped in as the brand ambassador of Senco Gold. At the event, the Prince of Kolkata got candid about his reason to endorse jewellery. He said,

"This association is more emotional for me than just an endorsement as I am a very proud Bengali and I feel whenever someone from Kolkata is venturing into something at a global level, it makes me proud to be associated with them."

Ganguly also spoke about the importance of satisfying the demand of consumers in terms of quality and emphasised the importance of jewellery in every Indian household,

"Jewellery is synonymous with women in India. Senco has been extremely popular in Kolkata and with my association hopefully we can create the same impact across the globe," he said.

Sourav Ganguly also revealed that he will be a part of the T-20 tournament organised by Sachin Tendulkar and Shane Warne. This will probably be the last time Dada will don his pads on the field to play cricket.