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Reallocate the idea of Indian tradition with `SOUK`!

News Agencies | Updated on: 27 July 2017, 18:52 IST

SHR Lifestyles Private Limited organised "SOUK" - Spotlight On Ethnic Fashion, an evening presenting the brand new ethnic collection of Shree The Indian Avatar at Mapple Emerald, Rajokri.

The event saw the new vibrant, ethnic collection launch of the summer' 18. The main motive behind the whole concept and collection of reallocating the idea of Indian tradition and couture was to revive the Indian traditional wear.

They presented their collection entitled - "Old wine in a new Bottle" - richness of Indian Printing techniques were presented in the form of modern silhouettes like flares, dresses, gowns, and many more styles that cannot take their eyes off.

With the parameters of expanding the business, Shree displayed its signature men collection at the show for the textile fraternity who can deal with the company directly and prospect to multiply the business in coming time.

The collection displayed brought a fresh air of spring and autumn for the forthcoming year. The styles presented were minutely in relation with Indian traditional block prints and motifs. The trend of new vibrant colors and over the top designs and combination made the spectators mesmerised and applauded the creativity for ethnic ensemble.

Shree the Indian Avatar showcased its 10 new collections. Starting with Dabu collection which was a beautiful combination of indigo blues and manifesting act of the playful color story represents the crafts passed on from one generation to another unaffected of the ravages of time.

-Indian Emporium (Venture of SHR Lifestyles)

Shree in an association with Indian emporium has ventured into being part of the big day by creating a new canvas that the customers can themselves paint on, they were personally consulted for choosing the fabric, silhouettes, embroidery detailing etc delivering worldwide with many customers at affordable prices, highlighting the rich Indian culture and exquisite craftsmanship.

-Jamawar Ethnic'17-18 and Jamawar Fusion'17-18

Jamawar Ethnic told stories through the tapestry of threads woven together to honor the cultural craft of Kashmir. The warp and the weft threads spoke louder than words themselves and make Kashmir known.

-The Pathri & Bagru Print Collection'17

Bagru showcased the equilibrium of nature. The monochromatic composition and the glorious cast of colors revived the dying art of Bagru and pathri printing.

-Craft of Kutch Collection'18

The needle and thread depicted an embroidered tale of mirrors and colors. The collection was inspired by the Kutch embroidery of Gujarat.

-The Chanderi Collection'17

The Regal Radiance of Chanderi was a collection of gowns made to celebrate womanhood. The collection personified women as the ray of light on a dark night that enchants everything with her beauty & gaze.

-Dawn To Dusk - Summer Collection'18

Representing the passage of time during the day, from dusk to noon and finally transforming into the night to capture the captivating beauty of evolution by presenting the summer collection of 2018.

-The Mystic Artwork Collection '18

Infusing artworks and surface textures creating patterns of mesmerizing beauty. The label presented their Mystic Summer Collection 2018.

-Shree's New Launch

The ultimate and the most awaited one, the new launch of Shree men's pret collection stated minimalism. The design detailing redefines the aura of classic Indian ethnicity.

-The Grand Finale: Svarna - The Festive Collection

Svarna was inspired from the blocks used in block printing. Each wooden block denotes a building block of life of the artisans, a hand crafted starting point, which tells endless stories of beauty and struggles.

Sandeep Kapoor, an Expert in Textile Industry and founder of SHR Lifestyle PVT LTD, enlightened Shree's Journey, Vision and Future prospects. Praising the initiative of Prime Minister Narendra Modi of Make in India and Digital India, it has been easier for Indian manufacturers to work and get progressive in short span of time and contribute to stabilize the economy.

-ANI

First published: 27 July 2017, 18:52 IST
 
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