Digital is the way forward: Hamid Ansari on the role of editors
Vice-president Hamid Ansari spoke at a seminar on the 'roles of editors in today's media' on Saturday in New Delhi. Here's what he had to say:
I thank the organisers of this very relevant seminar for inviting me here today. I confess that my knowledge of the subject is that of a beneficiary of the end product rather than of someone who is familiar with the process.
It is said that an editor's is a thankless job. He is respected, feared, even hated. The story is related that Napoleon once shot at a magazine editor, missed him and killed the publisher; the narrator added that Napoleon's intentions were good!
So how should we judge a member of the species? The Press Council of India Guidelines on Ethical Norms deal at some length with Editors' Discretion. It recognises that in the matter of writing an editorial, the editor enjoys a good deal of latitude and discretion.
It is for him/her to choose the subject and to use the language considered appropriate, provided that in the process the boundaries of the law and norms of journalism are not transgressed and the views are couched in sober, dignified and socially acceptable language.
Challenges before editors: ready access to alternate information sources; increasing expectation to focus on revenue
The guidelines uphold the editors' discretion in the selection of the material for publication, but in the expectation that, on a controversial issue of public interest, all views are given equal prominence so that the public can form an independent opinion in the matter.
These are substantial powers.
The media has a transmutative capacity. It not only portrays reality but can alter the perception of reality itself. The editor thus holds the key to forming public perception and by extension public opinion and thereby set the agenda for the national debate. It is not unheard for a powerful editor to take on the Government of the day, and occasionally, even to bring one down.
There was a time, not long ago, when newspaper editors were intellectual stalwarts who acted as the brain trust of the country. The editor was the personality of the newspaper - setting its tone and tenor, as well as determining its philosophical and political line.
Does contemporary reality correspond to this ideal of a liberal democracy? A political editor recently confided that credibility, which often takes years to build, is being treated as a commodity by media houses, and that part of it is being bartered for immediate economic gains. Such an observation, serious in itself, dents the requisite professional standard of journalism and impinges on an essential prerequisite of a free press in a free society.
The philosopher John Rawls has noted that substantially equal access to the media was to prevent politics being captured by concentrations of private economic power, which would make it impossible for equally-able citizens to have equal opportunities to influence politics regardless of their class. Much the same was said by Amartya Sen when he observed that "it is not hard to see why a free, energetic, and efficient media can facilitate the needed discursive process significantly. The media is important not only for democracy but for the pursuit of justice in general."
With the digital divide in India narrowing - this might provide a way out for the editors
In a recent article, investigating the charges of editorial bias carried by a newspaper, AS Panneerselvan writes that journalism has two central functions, the credible-informational and the critical-investigative-adversarial, and that it operates to fulfill two social requirements - "what is in public interest and what the public is interested in - in a manner where issues of public interest is not subsumed by the dictates of what the public is interested in."
Thus to uphold journalistic ethos and values, an editor must:
* Ensure that the content is accurate and relevant.
In a fluid, 24x7 news environment the speed in providing news stories is important. However, the need to guarantee accuracy is even more important in the information frenzy we seem to be experiencing.
Our own recent experience has shown how erroneous reports exacerbate social and communal divides. There have been cases when news groups have aired content whose veracity and antecedents were doubtful - with disastrous effect.
While such content may, in the short run, increase visibility or serve preferred political patronage, it eventually detracts from the credibility of the press and eats into the civil liberties. In every society, information plays a key role in empowering citizens to form their own opinions and play an active role in society.
This is a duty that the news mediums have. The reporting thus has to be accurate and mistakes corrected quickly.
* Be impartial and independent.
Trust is at the heart of the relationship that a news medium has with its readers. The content carried has to be a proof of this precious relationship. The editor has to be an independent observer of power. This independence is a cornerstone of reliability. In their book, The Elements of Journalism, Bill Kovach and Tom Rosenstiel write that journalistic independence is not mere neutrality.
"While editorialists and commentators are not neutral, the source of their credibility is still their accuracy, intellectual fairness and ability to inform - not their devotion to a certain group or outcome. In our independence, however, journalists must avoid straying into arrogance, elitism, isolation or nihilism."
This age of Twitter and Facebook is redefining the whole concept of journalism as we understand it
* Be fair and respectful - of the readers and the audience.
The news medium should be open about its objectives and approach its subject with respect. Victims of violence, crime, war, conflicts, accidents or disasters should be treated with the utmost respect. The aim should not be to sensationalise.
It has to be admitted regrettably, that examples of editorial daring and demonstrating the high professional and ethical standards are now few and far between. Even some of the newspapers that have strong reputations of quality have been open to serious allegations on issues of accuracy, empathy and maintaining ethical standards. Correctives are few, far in between, and insufficiently enforced.
Over the years there has been a change in the role and the position of the editor.
The first big change came with the coming of television. Initially, the television was an empowering tool allowing the editor to see the news as it broke without relying only on his journalist in the field.
However, the 24x7 agitation that defines news television today has put tremendous pressure on the editors. They now have to compete with this instantaneous medium in grabbing 'eyeballs' and at the same time deliver quality content to the readers.
In this cacophony, the pressure on editor to be heard and seen has increased. In the constant tussle between upholding the values and ethics of journalism and being fair and impartial - and the need to keep the newspaper operation financially viable, the editor is increasingly forced to prefer a healthier bottomline over neutrality and fairness.
Not only do editors have to acquiesce to the owner/business person on following lines that would generate public interest/controversy, but many times they have to become 'event managers' for various sponsorship drives. To attract star participants and ensure attendance of the high and mighty newsworthy personalities, editors have had to make compromises in order to appease such personalities.
The sharp demarcation, between the editor's responsibilities in determining the prioritisation of news hierarchy and the domain of the owner in the running a profitable venture, has become increasingly blurred. There appears to be a distinct reluctance on part of the owners to have a visible, independent and opinionated editor.
The owners have also started playing a larger role in determining the news content and orientation of the newspaper or the television channel. This situation further subordinates the editor's position and ability to take independent stands. In the age where large corporate are also the owners of media outlets; this development becomes particularly challenging. The lines between an editorial and an advertisement should be drawn in bold.
The evolution of the digital space and social media has had a further impact on the position of editors. This age of Twitter and Facebook feeds, where the newsmaker is able to directly communicate with the audience and the masses, is redefining the whole concept of journalism as we understand it. The editor's role, in this situation of surfeit information, has become limited to trying to filter the information and acting as a goalkeeper to prevent incorrect information from going out through his medium to the audience.
So is the era of tall editors over?
Perhaps not. In the very technology that brought about a rapid change in the position and role of editor, lies perhaps his salvation.
The digital medium today provides space for independent thought and contrarian views. We have seen some recent examples where prominent editors of well-known print dailies have moved completely to a digital medium in order to preserve their space and independence.
With the digital divide in India narrowing - this might provide a way out for the editors. We have already seen this happen in the United States, where, as the news and readers both moved to the digital medium - so did the editors.
Public interest should not be subsumed by the dictates of what the public is interested in
The challenges before editors arising from ready access that readers have to alternate sources of information and the increasing expectation on editors to focus on marketing and revenue - even as a larger proportion of the editorial staff gets deployed to revenue raising work - is daunting.
One last word that may be of some relevance. Some years' back when I was in the National Minorities Commission, I had come across a writing that included the following pithy comment:
The administrative truth was passed on to the media; media took the official truth and transformed it into "media truth". The judiciary accepted the official and the media truth and transformed it into judicial truth; media praised the judicial truth, without attending the trial.
I am sure your deliberations today would help bring into focus challenges that editors face in doing their jobs today while keeping alive the ethical and public good expectations of journalism.