Prasoon Joshi may helm Maggi's comeback campaign
Advertising veteran Prasoon Joshi may create the relaunch campaign for the popular instant noodle brand, as reported by The Economic Times.
Prasoon Joshi is the chief executive of McCann World Group India and this decision comes on the back of the 100-year corporate campaign that McCann created for Nestle group earlier this year.
The Economic Times report added that Maggi's new advertising will revolve around the propositions of trust and safety.
Maggi samples have been cleared by laboratories as being safe for consumption. The tests were mandated by the Bombay high court and the results were announced by Nestle India on Friday.
"All the 90 samples, covering 6 variants, tested by these laboratories are clear with lead much below the permissible limits," Nestle said in a statement.
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