Popular waffle chain, WAFL having 50+ Quick service restaurants (QSR) outlets all over the world, is all set to enter the Indian market, with a first flagship store opening here at the SDA market.
Targeting a revenue of Rs. 60 crores by 2018, WAFL will soon open stores in GK-1, Punjabi Bagh, followed by Bengaluru and Surat for its first phase launch.
By 2020, the company aims to open 250 stores pan India, with a revenue targeted revenue of Rs. 2oo crores.
"We are going to be present in each state of India by 2020. Apart from Gujarat and Rajasthan which will have the vegetarian menu, all other states will have non-vegetarian products also on the menu. Apart from franchisee stores, we will also come up with our own flagship, company-operated stores. We are overwhelmed, by the response we got from our SDA outlet," said international business head, WAFL, Adzhai Sharma.
The WAFL food range will include a large range of waffle products namely Hongkong WAFL, Belgian WAFL, WAFL Corn Dog, WAFL Sandwich, WAFL Pie and the unique J-Tube for soft serve.
Along with this shakes, tea, and coffee will also be served.
The company is eyeing an untapped Indian breakfast market by serving foodies trendy food at reasonable prices.
"Consumer is more health conscious now and caught up in the fast-paced life, so through our QSR, we want to serve deliciously healthy food, to help them maintain their health-conscious need. We are positive that Indian market will like our products, we are eyeing pan India expansion," said executive partner, Rajeev Chawla.