Devaaya, owned by LT Foods Ltd., one of the country's premium basmati and flour brand on 11 September announced its partnership with Paytm, India's largest mobile payments and commerce platform to launch an exclusive offer for its consumers.
Paytm customers can now buy any of the products under the Devaaya brand and get cashback of up to Rs. 75.
"Over the last three decades, Devaaya has striven to offer the highest quality of products to its consumers. This first-of-its-kind offer will make essential household staples like wheat, flour, maida, porridge, suji, besan and poha more accessible to consumers across the country," said Rohan Grover, Business Head - Devaaya.
"Paytm is well known for its accessibility, convenience and credibility and we are confident this will enable our products to reach every household. This partnership will help us boost sales as we leverage our robust distribution network across 100,000 outlets to bring more value to consumers," added Dinesh Tondon, Head of Sales - Devaaya.