Cleartrip and SpiceJet on 21 September announced a partnership with Google Flights to make it simpler for consumers to view flight schedules and fares right within the Google Flight search page. This integration will help reduce the time for consumers to access information and book tickets.
"Customers love Cleartrip for its products, and we have been working hard for the last few years to dramatically alter the reach, as we are confident that the product will take care of conversion and retention. We are excited about this partnership to bring Cleartrip in front of contextual travel customers, furthering our objectives of reach and efficiency," said Balu Ramachandran, Head of Air and Distribution, Cleartrip.
Launched in India in 2015, Google Flights offers Indian travelers the ability to quickly and easily explore destinations and find the best flights at affordable prices.
Google relies on airlines, online travel agents and third party data providers who chose to provide their data for inclusion into Google Flights. This data is updated in real-time.
"Google Flights is an innovative offering that makes travel planning fun and intuitive. At SpiceJet, our endeavor has always been to provide the highest value to our customers, and this partnership enables us to provide more options to India's rapidly growing air travelers," said Ajay Singh, CMD - SpiceJet.
Once users are on Google Flights, they can quickly and easily conduct searches for different flight routings, using an interactive map to explore possible destinations and view live ticket prices. After selecting the flights they want, users can click the "Book" button to proceed to the Cleartrip or SpiceJet websites to purchase their tickets without having to fill in their flight choices again.
"India's online travel sector is incredibly vibrant and has seen extensive growth and innovation. According to a report by Boston Consulting Group (BCG), the Indian travel market is projected to grow to USD 48 billion by 2020 with the biggest contributor, air travel expected to grow at 15 percent to USD 30 billion. For Google, a new entrant in the highly competitive online travel sector in India, this partnership with Cleartrip and SpiceJet is important as it helps expand our offering, and provides consumers with another way to conveniently plan and book their travel," said industry director Google India, Vikas Agnihotri.