Unnati Silks, working since 1980 in the field of Handloom and Handcrafted Textiles, is celebrating Handloom Day via Campaign #Handloomswag to spread the love for Indian Handlooms among the Indian Youth. They shall also contribute 2 percent of a week's sale for helping the weavers and artisans of flood-hit areas of Rajasthan.
India will be celebrating the annual event of Handloom Day on August 7 like every year since 2015.
Unnati Silks, a manufacturer and craftsman of handcrafts and handlooms since 1980, has kick started an online campaign this week, inviting contributions with selfie, wearing handlooms, with the hashtag '#handloomswag' on major social media platforms like Facebook, Twitter and Instagram.
Initiated by Prime Minister Narendra Modi in 2015, Handloom Day is an acknowledgement of the nation, expressing its gratitude towards the immense contribution of the humble weaver or the dedicated craftsman, to the country's heritage and economy. It would be a fitting gesture to re-kindle India, as a nation, to invest its interest in the vast potential of handlooms and provide the dedicated craftsman an opportunity and his place in the sun.
Unnati Silks is always seeking new ways to celebrate 'handlooms' and so has begun a campaign for the occasion, with a hash tag #handloomswag, inviting contributions of selfies or images wearing handloom clothing, that would help strengthen the cause of popularising 'handlooms' among the youth of India and their by helping the Handloom community to grow.
"Handlooms are not new to India. Existing since traditional times, they are slowly being seen with more interest and anticipation. In fact, Handloom is one of the most valuable contribution of India to global fashion, yet these very talented weavers and artisans have not received their due. A major challenge is to reach out to the youth of this country. Many of them have pre-conceived notions that Handlooms are boring, they are unaffordable. This led to the conception of "#handloomswag" campaign to target specifically the Indian youth. And to show them that Handlooms are fun, interesting and they don't lack swag," said Devender Gopal Ladha, Founder of Unnati Silks Group.
Many states including Rajasthan have been hit with massive floods this year. And places like Barmer, Jaisalmer, Jaipur have been severely impacted.
Many artisan communities are located in and around Jaipur, Rajasthan which have been severely impacted with floods this year. And in order to help them, Unnati Silks is contributing 2 percent of our sales to these artisans. We would also want to appeal to the Textiles Industry to come forward and help weavers and artisans in various flood-hit areas across the country.