Shocking! Pihu film makers used an absurd strategy for movie promotion; Twitterati slammed the makers mercilessly
Pihu film trailer has been liked by everyone who has watched it till now. Many people have become impatient and little disturbed after watching the little girl in misery. The girl, who is around 2-years-old and tried to wake up her mother, who is unconscious state and lying on the bed. In the trailer, it can be seen that how a little girl become impatient and also looking for food to eat, for which she lit the burner, heat the food in the microwave and later, went to the balcony.
However, the trailer has been liked by everyone and also become the topic of discussion that what will this 2-year-old girl do in the house where no one is there, besides, her non-responsive mother.
Watch trailer:
It is said that the film is based on the real story and the makers of the film using different techniques to do the promotion.
Some people got the fake call from an unknown number and heard the voice of a child, who is crying over the phone call. After a while, the phone got disconnected and then, they received a link to ‘help the child’. As they clicked on the link, they found the trailer of the film ‘Pihu’.
The way has been opted by the Pihu filmmaker shocked the people and all of them slammed the strategy by calling an absurd way for the film promotion.
Here’s how Twitterati trolled the makers of the film mercilessly:
I just got a call from a child named Pihu who wanted desperate help. No. was 7024720657. THIS KIND OF MOVIE PROMOTION IS DISGUSTING TO SAY THE LEAST.
— Karan Bhardwaj (@journokaran) October 26, 2018
Piss-poor marketing strategy though. Not sure who they think is going to be attracted to see a movie with this theme, more so after the trailers and the tasteless phone calls/SMS #Pihu
— pythagorean_nematode (@average_joeshi) October 27, 2018
What sort of marketing strategy involves traumatizing phone calls from a wailing 2 year old? My parents woke up to it and lost their mind.
— Manisha Raghavan (@pareshansoul) October 27, 2018
Idiots. #Pihu
Sickening to the core . They have committed an act against the laws of the country .
— INDIAN FIRST (@Surya_God) October 27, 2018
Seriously pathetic. Whoever thought this would be a good marketing strategy?! Someone like me would go into actual Panic mode hearing a kid in distress.
— Pooja (@poojagaurav) October 27, 2018
Did I just get a call from a hysterical child called Pihu asking for help ???? And this is a film promotion? The no is 7024820657 totally disgusting. I am so traumatised
— Chuman Das (@chumandas) October 26, 2018
Jeez, the #Pihu trailer is nerve-wracking. Such a simple yet emotionally-investable storyline. Making prank phone calls about a child in danger to promote the #movie, however, is a dumb & insensitive marketing campaign. It's like punching people in the face to sell painkillers.
— christy bharath (@verseherder) October 27, 2018
I’m not sure how cool is this promotional gimmick #Pihu pic.twitter.com/la85cofWW2
— Rashma Shetty Bali (@rashmashetty13) October 27, 2018
What do you think about this promotion method by Pihu film makers?
Also read: OMG! Paltan actress Esha Gupta trolled brutally for showing her middle finger in a video
First published: 29 October 2018, 13:49 IST
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