Both Yash Raj Films and Shah Rukh Khan are known for their innovative marketing strategies. As the two have come together yet again for Maneesh Sharma's Fan, YRF has designed a one of its kind promotional strategy.
SRK's wax figure, which is one of the major attractions at the Madame Tussauds Museum, will soon get a 'FAN-tastic' makeover. The SRK statute will not just look like Gaurav from Fan, but will also be taken outside the museum, for the very first time, enthralling fans at the iconic London Eye.
Speaking of the event, Vice President of YRF, Avtar Panesar says,
"We have had a long-standing relationship with Madame Tussauds, and hold the attraction in high esteem. Placing the Madame Tussauds wax figure as a film character at a public place where crowds throng is an exciting opportunity for SRK fans! This is our way of returning the love of the fans that make our films what they are."
Apart from the promotional event, Fan is the first Bollywood film to be shot at the iconic wax museum at London. General Manager of Madame Tussauds, Edward Fuller commenting on the same said,
"We have a long and strong relationship with the Indian film industry and our Bollywood figures, especially Shah Rukh Khan's likeness, are hugely popular with guests. We are delighted the attraction is featured in Fan and excited to be celebrating the release of the film by re-dressing Shah Rukh's figure and taking it to the London Eye for his fans to see and grab a selfie with!"
Fan is slated to hit the big screen on 15 April 2016.