Megastar Amitabh Bachchan and legendary singer Lata Mangeshkar along with Tibetan spiritual leader Dalai Lama have lauded 'Namami Devi Narmade - Sewa Yatra', the ongoing awareness campaign in Madhya Pradesh to conserve river Narmada.
Bachchan, Mangeshkar and Lama have written letters to MP Chief Minister Shivraj Singh Chouhan praising the state government's 'Namami Devi Narmade - Sewa Yatra' campaign for conservation of river Narmada, Commissioner, Public Relations Anupam Rajan told PTI.
In the letter, Bachchan expressed regret for not being able to attend this Yatra.
He had also lauded this campaign via Twitter.
"Initiatives like Narmada Sewa Yatra will not only purify our rivers but will also hand over clean rivers to upcoming generations," Bachchan had tweeted.
In another tweet, Bachchan had said 'Namami Devi Armed - Sewa Yatra' is legendary campaign initiated by MP's CM to make river Narmada pollution free."
"This Yatra will surely help spreading awareness among people across India to wake up and start conserving their life-giving rivers, he had said.
"Don't just talk, make your surroundings open defecation free, plant more trees on the river banks - helps keep rivers clean. With these minimal efforts, we will be able to revive our beloved Maa Narmada, the giver of pleasure, Har Har Narmade," Bachchan had said.
Mangeshkar in her letter stated that she shares a special bond with Narmada since Indore was her birth place, Rajan said.
While wishing for the success of the campaign, she has said that this was a necessary step taken in the direction to conserve river Narmada.
Lama in his message stated that conservation of rivers was a necessary step to save human life, culture and civilisation.
"I support world's biggest river conservation campaign 'Namami Devi Narmade - Sewa Yatra.' The conservation of rivers was a necessary step to save human life, culture and civilisation," he added.
Lama also urged people to support this campaign started by Chouhan.