The cast of Prabhudheva's Singh is Bliing, including Akshay Kumar, Amy Jackson and Kay Kay Menon, launch the film's trailer on 19 August at an event in Mumbai, following which it will be up on digital media.
The film is not a sequel to Akshay Kumar's 2007 hit, Singh Is Kinng. The only similarity between the two films is Akshay Kumar playing a Sikh character.
Though filmmakers usually release theatrical trailers before songs, the opposite happened with Singh Is Bliing. The strategy seems to have worked: the song, 'Tung Tung Baje' has been much-viewed on YouTube.
Singh Is Bliing releases on 2 October 2015.