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Video: 'Taste the bush' wine ad is so suggestive and sexist that it's banned

Speed News Desk | Updated on: 6 November 2015, 10:59 IST

Video: Youtube

A 'sexy' slogan has forced a regulatory agency in the United Kingdom to ban an Australian wine company's advertisement as the agency observed that the phrase 'you can almost taste the bush' used in the ad was a reference to something much naughtier than the wine.

The Premier Estates video features a woman advertising the company's wine, then placing a half-full glass of wine at a low table in front of her crotch area just before she says the words "Some say you can almost taste the bush."

The woman then hesitates for a moment before she awkwardly looks down, picks up the glass and walks away.

A ruling issued by UK's Advertising Standards Authority (ASA) has concluded that most viewers would understand 'taste the bush' phrase to be 'a reference to oral sex', particularly given that it was accompanied with the image of the wine glass positioned directly in front of the woman's crotch.

ASA also received eight complaints about the ad campaign following which the wine company will not be allowed to run the ad in the UK.



First published: 6 November 2015, 10:59 IST
 
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